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This was a real David vs Goliath story. We teamed up with Holiday Film Group and their super-talented director, Luis Gerard, to work on this epic TVC for Rethink Canada and Kraft. Like the ice in the film, the job expanded pretty dramatically. We found ourselves doing a :60 second ad, virtually all shots involved …
Gary and Guillermo worked with the folks at Humanity in Toronto as well as the New Brunswick Liqour Control Board to do this charming little TVC for their Holiday Gift Guide. The TVC was fully AI with some compositing work at the end. The project also featured a range of High resolution close stills for …
We met very impressive Andy Nulman last year at an AI conference in Montreal. He was launching a new organization, PACT! Whose mandate is to end hate. So never being ones to back away from an audacious brief, we said “How can we help?” Andy wanted a launch film for C2 in Montreal. C2 is …
This film was a music video for a track Gary wrote. It was a little nod to MC Solaar, but only a little. The film was about The power of personal belief. How something as seemingless delicate as paper can have immense strength.
Gary is an old bass playing punk rock kid. He wanted to do a film that captured a little of the feeling of those days. He used MidJourney to create an amazing and fairly legit portrait of dingy basement clubs, excitedly ripping into the latest issue of The Face and squatting in the best booth …
This was a film that started with a song. Gary was working on some music. Needed visuals. The beauty of this new world, is that you can start with a blank screen and with some effort you can almost make anything. So this ended up being a film about cultural appropriation, which is a pretty …
Another film that started with a song. This one started because Gary was trying to get an E-Bow sound (a guitar effects unit from olden times. The answer is, close, but not quite). But the track seemed cool. A little like what they used to call kraut rock (the experimental music that came out of …
Gary decided to make a spec TVC for his favourite brewery. Which under normal circumstances would be a warning sign that you have a problem. Thankfully, Chiltern Brewery is about 10,000 kilometres away in Buckinghamshire, and they don’t deliver to Canada. It was a chance to try doing a simple little beer TVC that celebrated …
Another wander through Gary’s junk drawer of a brain. Was thinking about Luis Bunel, Man Ray, and the surrealists. How they were out there, challenging convention, using whatever was at hand to create art that provoked. In Cocteau’s “Orphee”, The hero, a renowned poet (which would be an oxymoron in 2026) has been suffering some …