As one of the very first spots to seamlessly integrate GenAI into a traditional VFX-live-action production, “Gameday” not only marks a significant step towards general GenAI adoption in commercials, but more specifically in mastering the new craft of merging generative tools with high-fidelity live-action cinematography.
The project was accomplished in five weeks at a fraction of a full CGI or “icing” Art Department budget. Our new workflow offered tremendous flexibility which allowed the client to perform countless creative explorations within that super tight window. Thanks to everyone at Holiday Film Group for their dedication to visual artistry and to Alter Ego for their colour magic.
