We met very impressive Andy Nulman last year at an AI conference in Montreal. He was launching a new organization, PACT! Whose mandate is to end hate. So never being ones to back away from an audacious brief, we said “How can we help?” Andy wanted a launch film for C2 in Montreal. C2 is one of those incredibly inspiring, hard to define creative meeting events that Montreal does so well. Andy gave us the script on a Friday morning. By 5:00 we had the essence of the film done. We then spent a month polishing and finessing and have a film we’re still incredibly proud of. Sadly, ending hate may take at least one more film.
